Marketing Insights Analyst

HAYS Sales & Marketing

Warszawa, mazowieckie

HAYS Sales & Marketing

Marketing Insights Analyst

Marketing Insights Analyst
NR REF.: 1154125

Your new company

Shell Mobility represents the single largest customer-facing business in the group serving more than 30 mln mobility and over 250,000 Fleet customers per day through 500,000 service champions in over 44,000 sites across 70+ countries. As RDS looks to the future, Mobility is critical to establish Shell as The Low Carbon Leader, with ambitions to be the no. 1 mobility and convenience retailer, with the world’s leading EV charging network and lead in business and goods mobility platform.

Your new role
The Mobility (B2C) business in CEE consists of over 1500 service stations in 8 countries. The incumbent will be a member of CEE Mobility Marketing Team (MMT) and will report to the Marketing Manager PL. MMT is responsible for delivery of 2025 global Aspirations for Mobility in the CEE. The role of Marketing Insights Specialist PL is focusing on
  • Market Share & car market analytics
  • Regular fuel market & loyalty analytics
  • Regional sales volumes & penetration tracking
  • Fuel analytics on country/ dealer/ site level
  • Product turnover analytics & stock management optimisation
  • Promo results tracking & reporting
  • Regular competitor activities analysis
  • Multi factor sales analysis to understand opportunities for sales & penetration increase
  • SP&A coordination & Hive9 coordination
  • LE control
  • Business cases & post PIR for all Campaigns
  • Support delivering winning (competitive and differentiating) Marketing strategies for the Fuels Mobility business in Poland.
  • Support business targets planning (BC and PIR)
  • Play a supporting role in the Polish Marketing Team to deliver the market level business results.
  • Work closely and constructively with business functions locally, pricing, finance.

What you'll need to succeed

Degree holder with marketing, analytics and commercial experience, knowledgeable on operations. Proven track record of professional skills in analytical support of marketing or business projects to deliver business targets and an ability to forge positive working relationships with external and internal partners and stakeholder. 
  • Degree in marketing or economics preferred; good overall understanding of the Retail business
  • + 3 years’ experience in Marketing or Finance analytics with basic understanding of the marketing tools and principles
  • Strong business analytical and problem-solving skills, commercial mindset
  • Finance acumen, experience in assessing the impact of marketing activities on business goals Experience in evaluating effectiveness of business projects (financial KPIs, secondary KPIs) Knowledge of market and competitive analysis
  • Strong project management skills required
  • Able to work independently highly self-motivated and able to effectively manage various competing priorities. Ability to manage complex projects and handle numerous relationships
  • Strong interpersonal and excellent organizational skills
  • Knowledge related to B2C loyalty programs will be advantage
  • Languages: Polish and English

What you'll get in return
Multi-cultural working environment • Modern, dynamic and constantly growing business • Work with inspiring leader who gives freedom for creativity and ideas, • Being part of an open-minded team, which does not stop in building successful business • Informal atmosphere and friendly cooperation – one team helping and supporting each other • Extensive and rich development program – wide range of courses and coaching • Flexible approach to way of organizing own work • Attractive benefits package including sport card, medical care, individual life insurance, company shares plan and PPK

What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
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