We're starting the recruitment for the position of Shopper Marketing Team Lead for one of the most recognizable FMCG companies. Our Client is looking for an experienced Manager with an in-depth understanding of the Polish Modern Trade market (especially discounters and drugstores) and the ability to drive business through recommendations concerning various areas: placement, pricing, promos, activations. The main goal of Shopper Marketing will be to drive strategy instead of executing it.
This job requires someone that can identify and leverage strategic and tactical business opportunities through interpretation of sales, shopper and category information in order to gain a competitive advantage through insights. Furthermore, it is his or her job to co-lead the delivery of category business targets, by means of managing the internal P&L for the respective category.
Responsibilities:
- Responsible for the development of strategic and business-oriented category vision and strategy plans. Perfect candidate maximizes the use of all relevant data and sources of information (ABP, market opportunities, shopper research, Nielsen, GFK, retailer data etc.) in order to define clear objectives and a relevant, long-term category strategy,
- Converts the strategy into strong action plans, monitors the progress of these plans, and acts as the category expert both internally in the business and with the retailer in order to add maximum value to the company and the retailer’s business,
- Using data & insight, pro-actively optimize assortment ranging, distribution, shelving and go to market plans within company's customers and report on the performance of (retailer) categories to identify issues and opportunities and recommend subsequent actions to maximize category performance,
- Provide a thorough understanding of customers’ strategies, issues, needs, and behaviors in order to support and influence the Company's Sales Strategy Roadmap. To use shopper and sales insights to proactively influence category strategy within key accounts,
- Provide specific merchandising recommendations and conduct non-promotional in-store initiatives which maximize sales performance for the company's brands and the category in line with agreed business objectives and category management objectives,
- To proactively identify new opportunities for category development projects with the aim of keeping The Company at the forefront of category thinking and regarded as “Category Management partner of choice,
- Ensure that the impact of New Product Launches to the overall and category P&L is carefully, designed, evaluated and where needed – adapted.
Requirements:
- Academic degree,
- Professional experience in trade-marketing, category management, marketing, and/or sales, preferably in FMCG industry,
- Experience in managing team,
- Strategic thinking,
- Strong data analysis skills,
- Ability to work cross functionally and across international affiliates,
- Excellent influencing, communication and presentation skills;
Offer:
- Interesting and challenging work in the international environment,
- Possibility to work from home most of the time,
- A unique chance to develop profesisonnally in Poland and abroad.
