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Senior Marketing Specialist

Hays Poland

Kraków, małopolskie

Hays Poland

Senior Marketing Specialist

Kraków
Senior Marketing Specialist
Kraków
NR REF.: 1099571


The FedEx family of companies represents a $30 billion corporation that offers the broadest array of transportation, e-commerce and supply chain solutions in the world. The largest of the companies is FedEx Express, which provides the most reliable express delivery service, delivering in one or two business days to over 220 countries around the globe.

FedEx has been ranked #9 among the FORTUNE World’s Most Admired Companies list.
FedEx Named One of the 2017 Best Workplaces for Diversity by Great Place to Work and Fortune.

The basic function of the job is to ensure that all marketing issues that impactFederal Express in that country are addressed in a manner that is consistent withthe company corporate plan. The job holder will examine all external and internalfactors that could affect the business and develop an on-going action plan thatensures the region and country’s revenue and volume goals are achieved.

The Job Holder will be in support of the country business plan operate and control a marketing budget of 1.5m USD. They will be the key driver in developing the country rev/vol/yield business plan. They will typically have one internal report and manage a minimum of 4 external agencies giving a typical span of control of 9 in total

KEY ACCOUNTABILITIES:

1. Develop the country annual business plan working with Sales, Operationsand Finance locally. This plan will include rev/vol/yield/product mix.

2. Develop executive and evaluate a marketing plan that incorporates allaspects of the marketing mix – Product Development, Pricing, Promotion,Placement etc. in support of the country business plan.

3. Develop, execute and evaluate a marketing activity plan that informs,incentivises and maximises the revenue we get from each key customergroup – existing clients, prospects and employees.

4. Monitor on-going market developments and competitor activity andrecommend company response where appropriate. This will include detailson market share, service improvements, advertising campaigns etc.

5. Develop with centre on-going customer satisfaction studies and focus groupsthat can be used to measure performance locally within all key areas and beused to direct local quality initiatives accordingly.

6. Provide all the necessary sales support materials for Sales, CSA’s, Couriersand other workgroups to effectively ‘sell’ the services of FedEx at the rightlevel according to the audience being addressed.

7. Develop, execute and evaluate a communication programme that specificallyaddresses the needs of external press relations and internal employees.

8. Select and manage all marketing agencies, ensuring work produced is of thedesired quality, meets the objectives set and is executed within corporateguidelines.

9. Manage and report on a monthly basis, a budget system showing actual andcommitted expenditure for month and year to date.

We offer:

  • An extensive benefits package (private medical care, life insurance, sport cards, meal vouchers)
  • Occasional gift cards
  • Discounts
  • Opportunities supported by organization for personal and professional development


Please note that this is 12 months assignment.
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Hays Poland

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