Accountabilities:

• Manage all activities  in online channels, preparing sales estimation in given areas, analysing results and proposing improvement actions. Monitoring of the company's product prices on the Internet
• Full responsibility for  development of the company’s own e-commerce tools, e.g. e-store.
• Own e-shop: deliver sales by maximizing conversion and increasing base of loyal consumers. Manage the assortment , select products for promotions, set up pricing strategy with close cooperation with sales team. Develop the website and traffic analysis. Achieve high level of consumer satisfaction
• Optimize of e-commerce activities (maximizing conversions, managing customer journeys, increasing the average order value, cooperation with the team on optimizing the website performance and communication in digital channels)
• Manage  and analyse  of online marketing activities (SEM, SEO, Social  media, e-mail marketing, Affiliation, display, others)
• Build up the image of the company's brands on partner sales platforms by creating and enforcing the best quality of communication
• Cooperate with agencies and subcontractors to plan and execute e-commerce marketing campaigns
• Build and execute of e-commerce strategies for the company's brands and product lines
• Recommend all online sales channels, in case of the new one – prepare the entry plan  by a plan on how to enter them successfully
• Create joint sales strategies followed by ongoing cooperation with key e-retailers