Digital Marketing Specialist

Description

A New York based media agency with a division in Krakow is looking for a candidate for the position of Ad Operations Specialist – Campaign Trafficker. This role is responsible for executing, optimizing and reporting of display and programmatic campaigns, using industry standard tools (Campaign Manager 360, programmatic DSPs, Google Analytics and other).

Main Responsibilities

1. You will be responsible for trafficking of our display and programmatic campaigns in Google Campaign Manager 360 ad server and programmatic DSPs,
2. You will manage creative (banner) transfer from external creative partners to our internal teams,
3. You will oversee implementation of Google Analytics tracking,
4. You will lead campaign optimization, both performance and budget efficiency oriented,
5. You will be involved in campaign reporting.

Requirements

1. Strong Campaign Manager 360 experience,
2. Strong Google Analytics experience,
3. Previous experience in working with programmatic DSPs,
4. Strong Excel skills,
5. Tableau experience would be a plus,
6. Willingness to learn and be proactive,
7. Detail-oriented, especially paying attention to accuracy,
8. Strong time management and organizational skills,
9. Strong communication skills; both verbal and written,
10. Good command of English (spoken and written),
11. Strong Team player skills and ability to work harmoniously with a diverse workforce.

Employment Conditions

1. Exciting job in an international environment,
2. Attractive salary,
3. Various benefits,
4. Training and development opportunity,
5. Opportunity to participate in a growing company.