#

Digital Marketing & E-Commerce Manager

Michael Page

Warsaw, mazowieckie

Michael Page Michael Page

Digital Marketing & E-Commerce Manager

The DIGTAL MARKETING & E-COMMERCE MANAGER is responsible for digital marketing & e-commerce (own brand sites & e-retailers) for all brands in the portfolio. The fundamental reason this position exists is to create comprehensive brands' strategies using digital media, work on consistent brands' image in the internet and brands' awareness, support in store activities and relevant online campaigns.

Client Details

Our client is an international premium cosmetics company, very well-known and recognized.

Description

DIGITAL MARKETING & E-COMMERCE:

  • Development and overseeing the execution of digital marketing and e-commerce strategy, focusing on building brands' awareness and sales delivery, across all touch points (B2C and B2B) for all brands in the portfolio
  • Overseeing own websites and e-retailers' websites maintenance and development
  • Overseeing SEM, SEO, social marketing, mobile, e-mail marketing, content marketing, online advertising as well as offline advertising for online and partnerships
  • Leading digital innovation across new and emerging consumer touch-points and multiple digital screens
  • Working with digital agency, media house, global, regional and local teams on delivering holistic digital campaigns aligned with brands' strategies, missions, visions and priorities
  • Overseeing production of digital specific content for all kinds of digital campaigns
  • Digital agency and media house, logistics and other key services vendors relationship management
  • E-retailers relationship and coop advertising projects management
  • Leading omni-channel development in the organization
  • Keeping senior management and brands' marketing teams up to date with latest digital marketing trends and novelties, competitors activities and engaging them in the vision by creating learning and sharing friendly environment

FINANCE, BUSINESS ANALYSIS & REPORTING:

  • Management of the digital budgets (brand and online P&L) and adjusting marketing mix, basing on performance analysis, to provide the most efficient approach toward meeting business objectives
  • Analysis, interpretation and drawing conclusions out of e-commerce performance results
  • Constant optimisation of reports and KPIs. Utilization of this knowledge to further improve the digital marketing strategy
  • Development and execution of integrated digital campaigns measurement and learning plan

TEAM MANAGEMENT:

  • Digital marketing & e-commerce team management and talent development
  • Working with the team on establishing measurable and achievable goals, action plans and time lines
  • Delegating tasks and providing guidance and support to the team
  • Setting performance standards for tasks of each team member
  • Planning workshops, training sessions and participation in digital marketing conferences to constantly enhance knowledge and expertise of the team

Profile

  • University degree or equivalent (preferable Marketing, ideally with specialization in Digital Marketing)
  • 5+ years' of direct experience in digital marketing (with focus on social media) and e-commerce gained in a fast paced e-commerce driven CPG company (a beauty industry is an added value) or a digital agency working for e-commerce oriented clients
  • 2 years' of experience in staff supervision is required
  • Strategic view, business approach and excellence in execution
  • Strong leadership skills
  • Strong analytical and negotiation skills
  • Strong communication and interpersonal skills
  • Understanding of web technologies involved in digital, social and e-commerce platforms
  • Experience in matrix organization would be an asset
  • Collaborative approach
  • Fluent English is a must

Job Offer

  • Great opportunity to be a part of a regional digital team responsible for e-commerce & digital activities
  • True challenges in daily work and real influence on the strategy of a global company
  • An independent, self-contributor role within a team of experts
  • Opportunities to develop new skills and progress your career in the international environment
  • Stable employment at one of the best employers on the market, with attractive remuneration package and additional benefits including company car and equity program

Please apply via the button on the right side of this job offer.
Michael Page Michael Page

Job details

Location: Warsaw
Contract type: Na czas nieokreślony

About Michael Page

Michael Page is a leading professional recruitment consultancy specialising in the recruitment of permanent, contract and temporary positions on behalf of the world's top employers.

More

Follow us on:
Michael Page Michael Page Michael Page Michael Page

Czy chcesz otrzymywać oferty pracy na podobne stanowiska?

Utwórz powiadomienie e-mail
Zapisz mnie

Zapisani kandydaci otrzymują informacje jako pierwsi.

Podziel się ze znajomymi