CEE Digital Marketing Manager
We are currently seeking to recruit a dynamic and hands-on Digital Marketing Manager who will be responsible for all digital marketing activities within Central Eastern Europe by managing and implementing the global digital marketing strategy, campaigns and local activities.
This role is closely collaborating with the HQ Digital Marketing Team to fulfil the overall brand strategy and reporting to Regional Marketing Director.
Client Details
Our client is an international company with worldwide presence - a producer and supplier of premium products to corporates and consumers.
Description
- DIGITAL CAMPAIGN MANGEMENT: (35%)
- Execute global key strategic campaigns from HQ into all digital channels in order to be in line with a global omni-channel strategy
- Support the development of digital campaign plans that maximize media return on investment in terms of reach, engagement, cost and all relevant digital KPIs
- Align the campaign plan with the annual campaign budget allocated by Digital HUB according to strategic priorities, drive value and ensure an optimal allocation of resources to drive the digital marketing agenda
- SOCIAL MEDIA: (20%)
- Implement and manage the global Social Media strategy generating strong awareness, engagement and lead generation (80% central content/20% local content)
- PERFORMANCE MARKETING: (45%)
- Integrate the global Performance Marketing strategy given by the HUB Digital Marketing Team
- ROI driven localization and adaption to CEE specific Performance Marketing landscape for SEA, Paid Social, Marketplaces, Google Shopping, etc.
- Reporting on key KPIs and Budgets
- Close alignment with local eCom-Manager for continuous improvement of online shop performance
Profile
- At least 5-7 years of experience in a generalist role in the digital area
- Broad knowledge of campaign management, social media, performance marketing, webshop, CRM etc.
- High business acumen & commercial mindset
- Outmost consumer centricity and experience on how to lead / develop a premium brand
- Excellent communication skills in multi-cultural environment
- Proficiency in English
Job Offer
- Possibility to develop in an international organisation
- Competitive package
Please apply via the button on the right side of this job offer.
Job details
Location: Warsaw
Contract type: Na czas nieokreślony
About Michael Page
Michael Page is a leading professional recruitment consultancy specialising in the recruitment of permanent, contract and temporary positions on behalf of the world's top employers.
More
Location: Warsaw
Contract type: Na czas nieokreślony
About Michael Page
Michael Page is a leading professional recruitment consultancy specialising in the recruitment of permanent, contract and temporary positions on behalf of the world's top employers.
More
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