Search & Web Analyst

Location: Netherlands

SIRE Life Sciences® is the market leader in life science recruitment. We believe the recruitment market needs to gear up in technology and continues innovation. We like technology, in a life science market driven on science, we couldn’t stay behind; we drive Recruitment Science. Investing a majority of our turnover in technology enables us to use unique Resource Technologies. By using highly advanced algorithms, we enable our team of Resource & Data Strategists© to maintain the most advanced, detailed and complete Life Sciences network in Europe. This big data enables us to work Reverse Recruitment©: we first analyze the market in-depth before we go out to the market. Because we analyze the whole market, we can compare facts and data. This enables us to do Facts & Big Data Recruitment©, making sure we, or better yet, you find the right career!

THE COMPANY

Our client is a professional Medical Devices organization, based in Noord-Holland Netherlands.

ROLE DESCRIPTION

The Search & Web Analyst has a combines role to both look back and forward in the data the websites generate. Furthermore, the analyst is responsible for website / search KPI management and in that sense looks back at data and analyses how the sites perform against target. The analyst takes a leading and proactive role in advising in the right KPIs and targets.

RESPONSIBILITIES

- The analyst takes a 'growth hacking' role to use all available tools (process mining, clickstream tool, surveys etc.) data and research to do predictive analytics, provide insights and hypotheses, to help generate ideas for improvement for both standing web platforms & running campaigns.
- The analyst undertakes an analysis of the various factors that influence the set KPI for the campaign. The analyst deep dives when needed to identify root cause for performance fluctuations and present back to KPI owner.
- The analyst studies patterns and trends relating to the defined campaign digital eco system as well as beyond.
- The analyst turns data into insights to all relevant stakeholders and track improvements.
- The analyst sets up reporting functions and dashboards to monitor important data such as unique visitors, acquisition, cross-selling, customer-relations management and customer self-service.

REQUIREMENTS

- A Business Analyst with a proven track record.
- Experience with working in a big matrix organisation.
- At least 5+ years of working experience, preferably in a B2B/B2C combined environment.
- Proven experience in a campaign optimisation context.
- A highly organised, technically-minded and excellent communicator as you transform complicated charts of online data into valuable information for your employer.
- You are capable of translating numerical data into business insights and present this to a diverse audience.
- Knowledge about the latest web analytics software, qualitative analysis tools (heatmapping for instance), web developments (e.g. AMP) and search engine rules (SEO/SEA).
- Innovative and critical at the same time.
- Autonomous, yet cooperative.
- Business oriented and eager to deliver the best service.
- Fluently in English (written and verbal).
- Knowledge about and experience with Adobe Analytics, Ad-hoc, Amazon Vendor Central, Doubleclick (DCM/DS), AdWords.
- Knowledge about SQL, Excel, Qliksense, Mouseflow, Process Mining applications are a pre.

OTHER

The analyst reports into the Search & Web leads and will further closely work together with the optimisation team and other business stakeholders across Business Groups and Markets.

Are you interested and do want to apply for this role, please fill out your application via the apply button below and contact Mitchell Jonk.