Marketing Automation Specialist
The Marketing Automation Specialist is a hands-on technical leader with proven knowledge of the tools and process that drive world-class digital marketing. This talented and driven individual will manage technical aspects of our marketing automation system, HubSpot, across multiple international instances and will serve as the owner of our detailed integration with both Magento and Microsoft Dynamics CRM.
Client Details
We are looking for individuals who will be developing a new Shared Service Center based in Prague! Our Client is an international, stable and well-known company from medical sector that will migrate several processes from its subsidiaries to the heart of Europe. The company's purpose is to improve people's lives thanks to its professionals who are working together to achieve limitless possibilities.
Description
- Product owner of marketing automation platform and its integration points (e.g. with CRM, webinar, events and e-commerce platforms)
- Technical owner of Hubspot synchronization with Microsoft Dynamics CRM, ensuring leads flow correctly with accurate attribution and tracking
- Manage eCommerce email integration with Magento and HubSpot
- Serve as the marketing technology expert, providing insight to maximize marketing campaign success using available technology and processes
- Help structure, QA and report on campaign performance and success metrics
- Assist in creating email and landing page templates in HubSpot and advise on best practices for campaign performance through multi-touch campaign workflows, with segmented and targeted messaging
- Improve lead generation activities with experience dealing in increasing traffic through organic, paid, social and referral channels
- Establish good working relationships with internal and external teams
- Communicating with internal clients and outside vendors
- Helping train and execute on the activities of Client international team of marketing, creative, and programming professionals to push the boundaries of our digital presence and support digital marketing strategies
Profile
- Marketing automation expert with a history of working with different tools
- Previous technical ownership of marketing automation and CRM systems
- Marketing technologist with knowledge of tools and channels that can optimize and improve lead generation processes
- Experience running marketing automation campaigns, creating user journeys, executing on email and landing page templates
- History of improving lead generation through a variety of different channels
- Previous working knowledge dealing with multiple different countries and time zones, in a remote environment
- Experience with HubSpot and Microsoft Dynamics CRM or similar tools is preferred
- Previous working experience with a marketing automation system and CRM is required
Job Offer
- Base salary + bonus
- Private medical healthcare
- Life insurance
- Sport card
- Additional 5 days of vacation
- Co-founded meals vouchers
- Co-founded private pension insurance
Location: Prague
Contract type: Na czas nieokreślony
About Michael Page
Michael Page is a leading professional recruitment consultancy specialising in the recruitment of permanent, contract and temporary positions on behalf of the world's top employers.
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