Marketing Automation Campaign Manager
Person on this position will be responsible for managing marketing automation platform (Pardot) to fully leverage its capabilities, define how to leverage marketing automation technology to support lead nurturing and demand generation initiatives. Create, execute, optimize, manage database hygiene, segment lists, and track campaign performance to maximize new client sales and upgrades with existing clients.
Client Details
Our Client is a global market leader in the design, manufacturing, fabrication and servicing of high-quality, high-performance process and conveyor belts, available today in 150 countries around the world.
Description
- Demonstrate mastery of Pardot core principles including general administration, lead scoring, syncing with Salesforce, email marketing, Engagement Studio and landing page/form design
- Create and update digital content including assets such as landing pages and emails in Pardot using templates
- Implement needed changes to landing page and email content to ensure it meets brand and compliance standards
- Develop digital marketing assets. Activities may include email and landing page design, lead capture form creation, building engagement programs, email, and newsletter templates with HTML/CSS/JavaScript
- Utilize core marketing technologies and platforms including but not limited to Pardot, Salesforce and Analytics and execute B2B email marketing campaigns
- Database cleanliness, effective lead scoring, bidirectional sync with CRM, and campaign execution
- Assist in analysis, testing and reporting on marketing data (conversion rates, traffic, campaign results, A/B testing) to consult on future demand generation strategies
- Provide guidance and consulting on advanced email marketing tactics including dynamic content, personalization strings, and A/B testing
- Extracting and reporting the campaign performances
- Assist with other marketing automation duties as assigned
Profile
- Marketing automation - all aspects of how to execute and how to leverage capabilities
- CRM knowledge - ideally Salesforce
- Integrity and accountability to consistently meet deadlines, week in and week out
- The ability and curiosity to understand the marketing and campaign strategies enough to enable proofreading emails to ensure nothing goes out with mistakes
- Keeping up with the latest and greatest technology in this space to bring to our business
- The fundamentals of marketing - how to bring in both prospects and customers, move them through the funnel, and close the deal
- Partnering - primarily with Marketing and Sales to execute on the marketing campaigns and ensure we're driving results and improving conversion rates
- Strong communication skills across the board: written, verbal, and active listening
- Enjoyment of interdependent, collaborative teamwork, as well as a love for autonomy
Job Offer
- Unique experience in shaping a new company
- Private medical care
- Life insurance
- Possibility of remote work
- Modern office located in the very center of Katowice - KTW
Please apply via the button on the right side of this job offer.
Job details
Location: Katowice
Contract type: Na czas nieokreślony
About Michael Page
Michael Page is a leading professional recruitment consultancy specialising in the recruitment of permanent, contract and temporary positions on behalf of the world's top employers.
More
Location: Katowice
Contract type: Na czas nieokreślony
About Michael Page
Michael Page is a leading professional recruitment consultancy specialising in the recruitment of permanent, contract and temporary positions on behalf of the world's top employers.
More
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