Global Brand Manager Food
Location: United KingdomSIRE® is the market leader in Life Sciences recruitment. We believe the recruitment market needs to gear up in technology and continuous innovation. We like technology, in a Life Sciences market driven on science, we couldn’t stay behind; we drive Recruitment Science. Investing a majority of our turnover in technology enables us to use unique Resource Technologies. By using highly advanced algorithms, we enable our team of Resource & Data Strategists© to maintain the most advanced, detailed and complete Life Sciences network in Europe. This big data enables us to work Reverse Recruitment©: we first analyze the market in-depth before we go out to the market. Because we analyze the whole market, we can compare facts and data. This enables us to do Facts & Big Data Recruitment©, making sure we, or better yet, you find the right career!Our client is a professional Food, FMCG and Agriculture & Crop Sciences organisation, based in City of London United Kingdom.
- Own and manage the product range: address product gaps; strategic pricing; SKU rationalization; definition of core SKUs; focus SKUs for the future.
- Develop advertising and communication strategy
- Initiate and manage product development projects
- Develop a mid-term plan and yearly budget for the brand
- Drive business inside the regions; sparring with the regional marketing managers, trade marketeers or sales managers.
- Represent the brand to the outside world (e.g. in trade shows)
- Marketing professional with a passion for brands
- Application experience in marketing and strategy development, preferably acquired in a B2B food environment
- Strong financial, analytical and conceptual skills
- Product and project management experience
- Experience in using tools such as Excel, SAP, BIW or similar
- Solid PowerPoint and presentation skills
- Willingness to travel up to two days a week
Are you interested and do want to apply for this role, please fill out your application via the apply button below and contact Riko Arends.
The Company
We are looking for Brand Managers in different locations in the UKRole Description
Brand Manager FoodResponsibilities
- Implement and further detail the existing brand strategy: roll-out of recently defined brand promise; further sharpening the brand positioning; leading packaging improvement projects; implementing segment focus with specific value propositions; validate internally and with customers; develop an action plan and roadmap per country.- Own and manage the product range: address product gaps; strategic pricing; SKU rationalization; definition of core SKUs; focus SKUs for the future.
- Develop advertising and communication strategy
- Initiate and manage product development projects
- Develop a mid-term plan and yearly budget for the brand
- Drive business inside the regions; sparring with the regional marketing managers, trade marketeers or sales managers.
- Represent the brand to the outside world (e.g. in trade shows)
Requirements
- University master degree or equivalent- Marketing professional with a passion for brands
- Application experience in marketing and strategy development, preferably acquired in a B2B food environment
- Strong financial, analytical and conceptual skills
- Product and project management experience
- Experience in using tools such as Excel, SAP, BIW or similar
- Solid PowerPoint and presentation skills
- Willingness to travel up to two days a week
Are you interested and do want to apply for this role, please fill out your application via the apply button below and contact Riko Arends.
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