Digital Marketing Coordinator

Due to permanent development we are currently looking for a Marketing Coordinator to join a company on a newly created position. The aim of the position is to support all local and regional activities in relation to marketing (mainly digital + offline (events, press etc.) The position will be reporting directly to a Managing Director.

Informacje o kliencie

Our client is a global manufacturing company from the technical / industrial sector, the leader in its industry.

Opis stanowiska

Creation of Marketing Campaigns

• Work closely with the company's Marketing Structure (Regional Marketing Manager, Global Business Units), local Product & Application Marketing and local Sales Team to develop marketing campaigns and promote new and existing products and solutions to selected target markets
• Use a wide range of techniques such as email marketing, copywriting, landing page creation, AdWords, SEO, social media and offline trade press and print, to deliver the campaign plans
• Use a data driven/analytical approach to marketing activities to measure marketing return on investment (MROI) and activity.
• Maintain the campaign calendar (coordination of translation into local language if applicable)
• Ensure online and printed activities are coordinated

Social Media and Website Activity

• Responsible for development of the local website including page updates, creating new landing pages/design elements and on page SEO in cooperation with company's Marketing Structure and Company's Digital Business Platform eco system
• Monitoring and reporting on website performance using Google Analytics
• Identify lead generating opportunities from website information
• Actively promoting eCatalogue and eBusiness opportunities, digital sales tools and processes internally and externally, ie. for customers and potential customers
• Manage and evaluate social media activity and continually looking for ways to improve performance and generate sales leads.
• Creates effective social media advertising campaigns to generate website traffic and sales leads.

Lead Capture, Data Analytics, Competitor Analysis

• Ensuring all lead data is adequately captured and updated using the relevant systems and CRM
• Monitoring the progress of resulting sales leads through the sales lead development milestone within the CRM and report back on progress
• Reporting on marketing activities progress and results regularly with the aim to demonstrate a MROI figure
• Identifying competitor stand presence and their main promotional activities (products, solutions and markets)
• Participation in joint customer visits where appropriate to further develop internal understanding of the market and to offer market specific information

Trade Press and Printed Advertising

• Coordinate press releases and technical articles to relevant trade publications
• Proofreading and regionalising press releases from head office with the help from product managers
• Writing press copy for new and existing product releases, industry trends and topics
• Creating advert copy for print and digital formats such as web banners etc

Planning and Execution of the local Events Calendar

• Identifying, booking and managing suitable exhibitions and events for the company to attend.
• Managing local Exhibition & event budget
• Organizing all exhibition requirements including stand, marketing materials, press activities, product samples
• Providing post event reports to measure MROI Liaising with Customer Service on order related enquiries

Profil kandydata

• Minimum 3 years of experience in a marketing or relevant PR role, preferably gained in a technical/manufacturing environment
• Degree-level qualified in Marketing/PR or related subject, and/or relevant work experience.
• Experience in digital marketing (e-mail marketing, PPC & SEO, content marketing)
• Excellent communication and social skills written and verbal
• Good English knowledge (at least B2 level)
• Proficiency in Microsoft Office packages including Word, Excel, PowerPoint etc.
• Knowledge of tools like: MS Dynamics 360, Click Dimensions, Drupal CMS, Acquia Lift, Adobe InDesign and Adobe Photoshop would be an asset

Oferujemy

• An independent position
• Ability to create dynamic and engaging marketing activities that ultimately contribute to the profitable sales growth of all company's products and solutions
• Employment contract
• Wrocław-based office