Brand Manager

Location: Netherlands

SIRE® is the market leader in Life Sciences recruitment. We believe the recruitment market needs to gear up in technology and continuous innovation. We like technology, in a Life Sciences market driven on science, we couldn’t stay behind; we drive Recruitment Science. Investing a majority of our turnover in technology enables us to use unique Resource Technologies. By using highly advanced algorithms, we enable our team of Resource & Data Strategists© to maintain the most advanced, detailed and complete Life Sciences network in Europe. This big data enables us to work Reverse Recruitment©: we first analyze the market in-depth before we go out to the market. Because we analyze the whole market, we can compare facts and data. This enables us to do Facts & Big Data Recruitment©, making sure we, or better yet, you find the right career!Our client is a professional organisation, based in Noord-Brabant Netherlands.

Role Description

ITR has a growth strategy which relies on unlocking conversion & growth through the right portfolio
choices. Gifting contributes significantly to confectionery sales in travel retail and shows growth
prospects. We have identified gifting & seasonals as a priority growth driver in the 1-5 year horizon. This
role will be responsible to recommend portfolio priorities and plans in Gifting & Seasonals, and will oversee
portfolio development workstreams.

The job holder will need to work seamlessly with the ITR Category Team, Sales Team, and activity
management team. He/she will need to cultivate strong peer relationships to drive portfolio priorities
within the organization. Motivating Others will be an important skill in leading ATG discussions and
workstreams which involve a wide selection of associates from across diverse functions. Prioritization
will be essential in pursuing initiatives which matter and deprioritizing others to drive focus and efficiency

Responsibilities

1. Category Understanding
- Develop clear understanding of the Celebrate/gifting partition in confectionery, market &
shopper insights
- Build insight driven plans to drive conversion & growth through confectionery gifting & seasonals
- Develop knowledge of customer requirements & perspective to achieve success in gifting &
seasonals
- Use data & tools such as retail sales to track MWC & competitor performance and influence
portfolio & activation recommendations

2. Portfolio & Activity Planning
- Accountable to formalize global and regional brand priorities for gifting & seasonals
- Develop annual growth plans based on flywheel diagnostics & growth operating model
- Responsible for the development of 3 year portfolio & activity plans
- Manage all activities within the S&OP+ & QuEST process
- Lead ATG, ATG discussion for all activities related to gifting & seasonals
- Responsible for development of display concepts & marketing collateral for managed activities
- Ensure that all brand activities align with the respective brand compass & guidelines
- Continuous tracking of activity KPIs and deliverables post execution

3. Tracking, Control, and Operational Management
- Pricing recommendations on annual basis as input to pricing team
- Manage activity milestones in-line with PMR activity management process
- Ensure spend and investment within assigned budget
- Recommend research requirements and manage projects as relevant
- Ensure all activities comply with Mars Marketing Code

Requirements

1. Education & Professional Qualification
- University degree; Minimum 3 years Brand Management experience

2. Knowledge/Experience
- 4-5 years work experience
- Marketing experience is essential. Sales experience will be beneficial.
- Previous marketing experience in FMCG would be preferred

Are you interested and do want to apply for this role, please fill out your application via the apply button below and contact Robin Hiariej.