Head of Marketing

Location: Netherlands

SIRE® is the market leader in Life Sciences recruitment. We believe the recruitment market needs to gear up in technology and continuous innovation. We like technology, in a Life Sciences market driven on science, we couldn’t stay behind; we drive Recruitment Science. Investing a majority of our turnover in technology enables us to use unique Resource Technologies. By using highly advanced algorithms, we enable our team of Resource & Data Strategists© to maintain the most advanced, detailed and complete Life Sciences network in Europe. This big data enables us to work Reverse Recruitment©: we first analyze the market in-depth before we go out to the market. Because we analyze the whole market, we can compare facts and data. This enables us to do Facts & Big Data Recruitment©, making sure we, or better yet, you find the right career!Our client is a professional Medical Devices organisation, based in Noord-Holland Netherlands.

The Company

They have an amazing annual growth track-record for over decade. Within the Animal Health industry, they are the marketleader.

Role Description

The Head of marketing is responsible for driving the consistent implementation of the Companion Animal Group (CAG) international marketing strategies in support of the International business strategies. The marketing strategies are translated into fact-based, scalable go-to-market solutions that meet customer and market needs and deliver on commercial priorities, growth and profitability goals in the short- and long-term.
The International marketing team is structured to follow the three CAG international market clusters. The clusters are defined by the potential of the market and the market position of the company. In this role, the leader is responsible for cluster ‘Drive In-House’ including France, Belgium, Central & Eastern Europe and South Africa. The business opportunity for the countries in this cluster is to strengthen the position in the in-house market by focusing on accelerating the growth of instrument placements.
The position will be focused exclusively on the ‘Drive In-house’ cluster business and will work intensively with the European marketing leaders, the respective cluster General Managers and regional Vice President. The position is based out in HQ in Noord-Holland and will report to the Senior Director International Marketing CAG.

Responsibilities

- Develop thorough understanding of the countries within the cluster. Understand market and customer dynamics, developments, future outlook, competitor presence. Understand and be sensitive to and cultural differences;
- Facilitate the upstream information flow of market and customer data, competitor developments, marketing materials, local marketing plans, ROI or activities and evaluate and share marketing opportunities. Participate in the development of international CAG marketing strategies and derive the cluster marketing- and portfolio strategy accordingly;
- Ensure downstream flow of information regarding the CAG international marketing strategies, cluster strategies, priorities and business and financial goals;
- Formulate cluster marketing strategy and lead the deployment and development of country specific marketing plans and activities;
- Responsible for implementation of the pricing strategies and commercial programs within the cluster;
- Collaborate and align with the commercial teams to ensure consistency in execution of the priorities to deliver on the business goals;
- Carry responsibility for facilitating cross cluster and bi-directional collaboration on the cluster specific topics;
- Guide and monitor the correct and consistent implementation of branding, brand architecture, nomenclature, medical value messaging, positioning of new and existing product lines, portfolio and the company (corporate level);
- Create and foster alliances with industry Key Opinion Leaders;
- Build organizational capabilities primarily by aligning, coaching and training others in the areas of marketing goal setting, annual plan development and other marketing practices and tools;
- Be an effective leader for the team;
- Manage the cluster budget by developing and controlling the financial, using and making the forecast for revenues and marketing expenses.

Requirements

To be successful in this position you are working in leading a matrix structured team of professionals in a large international organization in a similar kind of industry. This combined with a solid track record (10 years plus) in both Sales and Marketing. You master the art of collaboration and interpersonal skills and will bring examples that show this as this role will requests you to work with a lot of our front-line leaders across multiple locations. You will be doing this with a problem solving positive and proactive mentality balancing the marketing vs sales prioritization driving the commercial growth. Strong experience in managing projects and budgets and multi-stakeholder management are critical skills that we will be looking for in our fast-growing environment. As this position deals with a large European region you feel comfortable with traveling and keeping your frequent flyer miles up to date.

Are you interested and do want to apply for this role, please fill out your application via the apply button below and contact Marije Heek.