2020 has been a very controversial year so far, yet despite that, it has brought to us some exciting changes to our business and operational structure.
That’s we why we are looking for a Digital Marketing Executive with experience in both B2B and B2C environments.
He/She will be working for interesting projects with clients from all over Europe by creating and executing digital marketing campaigns from different industries and managing social media accounts.
Half of the time you will be dedicated to B2C for our client in Switzerland who is an established and growing food&beverage brand (both Retail and E-commerce) by managing all the marketing activities.
That’s why a critical aspect is to be passionate about food, storytelling, blogging, engaging with the community, and why not… willing to become a micro-influencer.
The other half you will be focusing on managing digital marketing activities to a small group of B2B clients with the possibility of managing and be supported by a few junior team members
What’s in it for YOU?
Having a real impact on businesses with your digital marketing strategy
Working in a fast-paced yet friendly and international environment
Collaborating with experienced and highly qualified specialists from different areas of expertise
Understand business processes and B2B/B2C sales funnels
Access to many digital marketing tools
Endless possibilities to implement new things
Let us guide you through your main responsibilities:
Advising and supporting clients with their marketing strategies
Taking care of traffic growth and brand awareness
Creating a marketing plan and social media management
Design digital media campaigns according to business goals
Coordinate and manage the creation of all digital content such as blogs, press releases and podcasts, posters, infographics, videos etc.
Fix any error in online content and arrange webinars and webcasts
Creating and executing a strategy for PPC
Creating and executing a strategy for Email Marketing
Execute social media efforts to improve KPIs, likes, shares, views etc.
Constantly experimenting and improving marketing funnels
In-store Marketing (concept design and implementation of content and PR material for in-store customer experience)
Regularly track and get insights into competitors’ strategies
Community Management
You Could Be A Good Fit If You:
Have at least 1 year of experience in B2B/B2C marketing (case studies are welcome)
Are fluent in both written and spoken French and English (C1/C2 or a native speaker)
Are a multitasker, excellent communicator, and fast learner
Have a real passion for digital marketing and eCommerce
Understand business processes and B2B/B2C sales funnels
Have a basic understanding of SEO: finding relevant keywords with good search
traffic and intent potential, analyzing competitors’ visibility
Have in-depth knowledge of Facebook, Instagram, Google Ads, LinkedIn Ads
Knowledge of Google Analytics, Google Search Console, and Google Tag Manager
Good knowledge of Photoshop, Adobe Illustrator and/or Canva
Great interpersonal and communication skills
It would be a plus if you have:
Graphic Design taste
Practical knowledge in building landing pages and A/B testing
WordPress and/or Shopify basics
Knowledge of German and Italian
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