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Senior Web Tracking Analyst

Devire

Wrocław, dolnośląskie

Devire
Devire to międzynarodowa firma specjalizująca się w usługach rekrutacji, outsourcingu i employer brandingu.
Od ponad 30 lat reprezentujemy wiodących pracodawców na rynku europejskim, prowadząc kompleksowe projekty poszukiwań menedżerów i wyspecjalizowanej kadry, wdrażając najnowsze rozwiązania z obszaru usług IT oraz wspierając w budowaniu wizerunku pracodawcy z wyboru.

Nasze biura zlokalizowane są w Warszawie, Wrocławiu, Poznaniu, Katowicach oraz Monachium, Frankfurcie, Pradze i Hradec Kralove.

Senior Web Tracking Analyst

Lokalizacja: Wrocław

Our client is one of the most prestigious international companies. We are looking for professionals who are ready to join the team of Marketing Insights and Analytics in Wrocław.

 

Your Tasks:

• Conceive and install comprehensive user tracking throughout company digital universe; optimize steering of our web products portfolio in collaboration with product managers by applying leading tracking strategies and concepts grounded in user stories
• Continuously enhance tracking coverage and precision by implementing analytics and marketing tags together with the Digital Accelerator IT team; drive and guide the technical integration of tracking for new site releases, especially interactive product pages
• Boost company digital success by generating valuable insights – team up with Data Scientists and Web Analysts to define and establish advanced web metrics; configure and run best practices like A/B tests
• Install state-of-the-art monitoring processes and thereby play a leading role in ensuring our high standards with respect to user experience and digital data quality
• In that effort, optimize tracking by writing technical user and bug stories for internal and external developers to apply changes to current tracking and data layer set-up

 

Our Client offers:

• Opportunity to work on international company
• Opportunity to work with experts
• Attractive salary and benefits (for example: private medical care, life insurance, language classes, etc.) 

 

What we are looking for:

• Three or more years of experience in web tracking and tag management. Hands-on experience with Adobe Omniture and Google Analytics is a plus.
• University degree preferably in a technology-oriented field (e.g. Informatics, Engineering).
• Strong business acumen and able to collaborate closely with business teams.
• Expert knowledge of different GTM Containers, Events, and Pixels, knowledge of JavaScript is a plus.
• Excellent communication skills able to convey ideas, facts and information effectively

• Proactive and independent personality with attention to detail
• Can-do attitude, good sense of humour and strong personality
• Ability to work in cross-functional environments with very diverse, international teams
• A strong sense of curiosity and a constant drive to learn
• Fluent in English

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