Senior Marketing Manager

Warszawa

Senior Marketing Manager
Warszawa
NR REF.: 1151912

Areas of responsibility Strategic Marketing plan for Serum Work Area (SWA)

• Develop a strategy for the Serum Work Area (SWA) domain, in collaboration with the other SWA product managers and the product manager Work Flow & IT. Taking into account market trends, competition, government and new influential stakeholders.
• Create and annual action plan together with the Sales and Medical team.
• Describe medium and long-term objectives.
• Develop an internal and external communication plan.
• Gather and analyze data and/ or business metrics to make critical decisions; shares insights with partners and recommend innovative solutions
• Utilize data sources to review key metrics such as market trends, customer segmentation and needs to sense and address organizational needs proactively.

Collaboration with stakeholders and implementation of the action and communication plans

• Follow and analyze the developments in the market and adapt the action plan and/or marketing strategy accordingly.
• Create a budget proposal for the marketing costs associated with the annual action plan. Discuss and align with the Marketing Director and the marketing team.
• Share knowledge and collaborate with global marketing and Pharma Team members and other possible stakeholders locally and internationally and openly exchange ideas
• Acquire, manage and make available all information related to the domain. Communicate all necessary information internally and ensure optimal alignment of internal stakeholders.
• Test the chosen strategy with the direct peers within Marketing, Sales, Medical, Market Access and Business Development in order to obtain maximum support and impact.

Leading the campaigns and adjusting objectives associated with the product portfolio

• Create and monitor campaigns. If needed adapt the campaigns by creating proposals to achieve the marketing and sales objectives or adjust the objectives.
• Draw up the budget for the successful implementation of the campaigns. Report deviations and adjust where necessary.
• Measure the results against the objectives described in the strategic marketing plan.
• Prepare marketing materials for magazines.
• Analyse opportunities in the SWA market, including new reagent releases and translate this to financial goals for the next year in the planning process.
• Take a leading role in the planning process.

Direct customer related activities

• Cooperation in the preparation of tender offers - supervising the preparation of the tender offer from the product side, completing up-to-date product leaflets and quality certificates, providing scientific and didactic materials
• Joint customer visits with other company representatives
• Cooperation with Key Clients and Opinion Leaders
• Supervision over the consideration and acceptance of quality complaints submitted by clients
• Report customer activities in Rexis/Salesforce
• Organize or participate in conferences/meetings with customers related to SWA
• Manage product samples and demo systems

Marketing development

• Partially drive the transition from only product support to strategic marketing.
• Acts as an informal leader / coach for other product managers.

Requirements for the function

• Completed Master's degree in a direction relevant to the position
• Knowledge of business economic and organizational aspects is a plus
• Knowledge of new trends in healthcare, such as value-based healthcare and the possible implementation
• 5-7 years proven experience in a marketing position and demonstrated knowledge of marketing strategies and tools, and their applicability
• Demonstrated commercial experience in the field of account management or product management
• Demonstrated experience in project management and being able to navigate in a complex, multicultural and matrix environment.
• Demonstrated ability to influence with courageous authenticity and build trust with individuals at all levels within the organization.
• Demonstrated negotiation skills and the ability to cope with time pressure in demanding situations.

Good knowledge of the English language. Polish is a plus