Multichannel Marketing Manager - Global Pharmaceutical Company
Multichannel Marketing Manager will join Commercial Excellence team, reporting directly to Head of department. His or her key role is to support marketing leaders and other functions in optimising investments and designing the most effective marketing channel mix based on analysis and in-depth insights.
Client Details
Our Client is international, leading company in generic medicines with a strong market position in all major therapeutic areas. They provide millions of patients worldwide with high-quality and affordable pharmaceuticals. Due to further development in Poland and new commercial strategy we are looking for an experienced Multichannel Marketing Manager to lead a transformation in the organisation.
Description
-
Support marketing teams across all business units on effective promo channel mix and channels strategy
-
Ensure high quality of multichannel activities planning
-
Coordinate and support implementation of multichannel projects with a strong focus on digital
-
Collect multichannel best practices from the market for further implementation in company's operations
-
Engage organisation on different levels into contribution to multichannel projects
-
Organise internal awareness campaigns to maintain digital mindset in the organisation
-
Facilitate collaboration with marketing, field sales and other teams
- Identify and implement clear KPIs for measuring effectiveness of alternative promo channels
- Set the vision and define the strategies for multichannel marketing
- Run pilots and testing in order to translate learning into relevant actions
- Report performance of the multichannel tools and assess them against the business objectives
Profile
- Minimum 3 years of experience on multichannel manager role
- Prior experience in brand marketing in pharmaceutical or FMCG sector is an additional asset
- Digital mindset and passion for new technologies in marketing
- Strong leadership skills to drive a demanding switch towards multichannel and digital approach in marketing
- Develop and own the digital and multichannel strategy for a broad portfolio of Rx and OTC products
- Strong understanding of new technologies and digital tools
- Inluencer with capacity to motivate project teams indirectly
- High change agility and flexibility
- Excellent presentation skills
- Comfortable with working in demanding and dynamic environment
- Reliable partner in cooperation with regional and global marketing teams
Job Offer
- Opportunity to join one of the biggest international company on the Polish market
- Lead and drive the innovation in the organisation
- Work in an international environment with globally recognised products
- Possibility to develop the career in complex structure
Please apply via the button on the right side of this job offer.
Job details
Location: Warsaw
Contract type: Na czas nieokreślony
About Michael Page
Michael Page is a leading professional recruitment consultancy specialising in the recruitment of permanent, contract and temporary positions on behalf of the world's top employers.
More
Location: Warsaw
Contract type: Na czas nieokreślony
About Michael Page
Michael Page is a leading professional recruitment consultancy specialising in the recruitment of permanent, contract and temporary positions on behalf of the world's top employers.
More
Follow us on:
