•Trade marketing in consumer electronic /computers experience

•Plan, execute and measure image-building, awareness building and/or promotional/demand generation programs and contact strategies across an industry, sales channel or business

• Plan, execute and measure point-of-sale and/or packaging materials and programs

• Lead the qualification and management of customer references across a business, industry or geography, and provide timely, quality customer references to internal clients (Pilot Run (PR), AR, sales, marketing, etc.)

• Manage assigned agencies or contractors as needed

• Establish, track and measure business group or country measurements of success (calls, clicks, leads, revenue, Total Customer Experience (TCE), etc.)

• Manage program budgets as assigned

Education and Experience Required:

• Business Analyst (BA) or Bachelor of Science (BS) in Communications, Marketing or Business Administration

• 5+ years of experience in direct marketing, communications or marketing

Knowledge and Skills Required:

• Solid writing and editing skills - some peer or manager edits typically needed

• Solid organization and program management skills

• Ability to link communications plans and activities to business results

Critical Competencies to Drive Business Results:

Communication Strategy

Plans and executes an integrated creative & media strategy for Business to Business (B2B) and Business to Consumer (B2C)

Marketing Initiative Management

Orchestrates the creation of marketing collateral and activities to generate robust market demand

ROI Tracking & Reporting

Establishes initiative-related metrics and measurement strategies to track Return on Investment (ROI) and measurably validate the success of marketing programs and use of Marketing Development Funds (MDF) resources

Global Project Management

Applies understanding of global project requirements and challenges to work with others in effectively managing projects of this scale.

Marketing Basics

Understands and appropriately applies key marketing fundamental concepts, processes and practices related to manipulate customer demand and motivate channels.

Marketing Resources

Uses HP and industry marketing resources expertly to access and apply relevant data or information in development or decision making

HP Marketing Strategy

Understands and effectively integrates HP's strategic marketing direction with task-oriented goals and initiatives

Customer Insight Marketing

Generates and applies actionable insights to build competitive advantage

HP Marketing Partners

Understands HP's marketing partners and their specific contribution to achieving HP's marketing goals

Change Management

Develops methods for supporting innovation and change across the organization

Problem Solving

Approaches problems in a rational manner using sound strategies that ensure comprehensive understanding and effective resolution