(Junior) Marketing Specialist

Project information:

• Industry: Travel technology
• Type of project: support Cluster Marketing and local commercial organization for the four different customer segments
• Office location: Al. Jerozolimskie, West Station
• Remote work: yes (2-3 days in the office per week - negotiable)
• Budget: UOP: 8350 PLN gross, B2B: 300 - 500 PLN net/day + VAT
• Start date: depending on candidate"s availability

Project scope:

• Support the development, follow-up, delivery and implementation of relevant content to empower sales (storytelling, external communication collateral and campaign materials).
• Plan & execute industry & customer events
• Support in localize generic marketing & communication for execution with campaigns, PR activities and brand related marketing in collaboration with Corporate teams, Segment teams or external providers
• Setting up marketing campaigns with digital data driven marketing automations
• Boost our social media initiatives, increase likes, followers, share the videos & content to create awareness about our brand
• Write and optimize content for the website and social networking accounts such as Facebook and LinkedIn. Strengthen customer relationships by pushing relevant content to our key accounts, reach website visitors and increase subscribers by email, video and content marketing
• Continually work on the Search Engine Optimization of the website(s)
• Prepare and run mailing campaigns in ELQ
• Create and edit PowerPoint presentations
• Create online banners and adverts, create, edit and post videos to online sites
• Work on printed material to supplement online campaigns
• Help prepare briefs (both internal and external) to ensure cost effective and timely delivery of communications activities
• Support the Account Based Marketing programs for larger customers by creating and coordinate the different tactics for each key account
• Coordinate specific internal marketing & communication activities, including the newsletters, dedicated intranet pages and internal event.
• Help monitor and track the marketing program effectiveness for management reporting presentations
• Track and analyze website traffic flow and provide regular internal reports
• Attain key performance indicators to improve conversion

Requirements:

• Degree in marketing, advertising or communications
• At least 1 year of experience working as a Marketing Specialist
• Previous work experience in marketing / communication /creating digital marketing content and project manage events and campaigns
• Fluent English
• Basic skills: Microsoft Office (word & excel) Adobe (illustrator, InDesign, Adobe Premiere), Advanced skills: PowerPoint and Photoshop
• Knowledge of Online and offline marketing channels, Social Media channels (FB & LinkedIn), CRM system (Oracle's Sibel or SalesForce.com), CMS systems (Adobe, Episerver, WordPress) and Lead generation/marketing automation systems (Preferably Eloqua or others like Marketo or Pardot)
• Editing and writing skills: Storyteller and Editorial mindset that seeks to understand what audiences consume and how to create it
• Web content & Video editing skills: Presentations, Website, social media content will not just be text but frequently visual as well
• Project & Event management skills: Good at handling time-sensitive projects with several stakeholders and working to deadlines
• Knowledge of lead generation process and collaboration with sales in a global organization

Nice to have:

• Understanding of the Travel Industry and IT products
• Travel Industry, implementation/ delivery management or Product management

We offer:

• Long-term cooperation based on employment contract or B2B
• Perks including private medical care and Multisport card
• Comfortable office with chillout space
• Internal and external trainings
• Super comfortable, creative space in the heart of Warsaw
• If preferred, currently possibility to work remotely