Global Brand Leader
Location: United KingdomSIRE® is the market leader in Life Sciences recruitment. We believe the recruitment market needs to gear up in technology and continuous innovation. We like technology, in a Life Sciences market driven on science, we couldn’t stay behind; we drive Recruitment Science. Investing a majority of our turnover in technology enables us to use unique Resource Technologies. By using highly advanced algorithms, we enable our team of Resource & Data Strategists© to maintain the most advanced, detailed and complete Life Sciences network in Europe. This big data enables us to work Reverse Recruitment©: we first analyze the market in-depth before we go out to the market. Because we analyze the whole market, we can compare facts and data. This enables us to do Facts & Big Data Recruitment©, making sure we, or better yet, you find the right career!Our client is a professional Pharmaceutical and Biotechnology organisation, based in Reading United Kingdom.
- Lead and engage Global Communication Teams / Launch teams to deliver insight-based marketing programs for the product launch
- Drive momentum behind initiatives, ensuring country launch readiness and supporting local launch campaign execution
- Work with Global Advertising/PR Agencies to develop communication strategies to target customers
- Manage the agency Scope of Work
- Coordinate assigned marketing budgets
- Maintain close collaboration and working relationships with regional and country marketing leads and Country Commercialisation Leader to strengthen country marketing plans
- Align global strategy and communications to local needs
- Engage and partner with R&D for future releases
- Support the packaging development process with the global packaging and design team and support the quality management process
- Launch experience would be advantageous
- Experience within a digital / ehealth /mHealth environment
- High degree of verbal and written competence in English along with flexibility and good judgement
- Experience in developing and executing marketing plans and strategies that enhance market share, drive sales growth momentum and maximise profitability
- Proven performer in effectively handling a large work volume, coping with numerous and constantly changing demands with limited time
- Knowledge of the Diabetes market is advantageous
- Demonstrated ability to recognise marketing problems and opportunities, initiating plans to improve the situation
- Solid customer insight credentials and experience with both healthcare professionals and end users
- An ability to effectively communicate at senior levels within an organisation
- An ability and proven record of leading and driving major projects to successful conclusion
Are you interested and do want to apply for this role, please fill out your application via the apply button below and contact Riko Arends.
The Company
This client is a global Pharmaceutical company in BerkshireRole Description
Global Brand Leader DiabetesResponsibilities
- Drive the development of the Global Launch Plan for a new product in blood glucose monitoring- Lead and engage Global Communication Teams / Launch teams to deliver insight-based marketing programs for the product launch
- Drive momentum behind initiatives, ensuring country launch readiness and supporting local launch campaign execution
- Work with Global Advertising/PR Agencies to develop communication strategies to target customers
- Manage the agency Scope of Work
- Coordinate assigned marketing budgets
- Maintain close collaboration and working relationships with regional and country marketing leads and Country Commercialisation Leader to strengthen country marketing plans
- Align global strategy and communications to local needs
- Engage and partner with R&D for future releases
- Support the packaging development process with the global packaging and design team and support the quality management process
Requirements
- University degree with 8 - 10 years experience in Healthcare Marketing, with some years of working internationally- Launch experience would be advantageous
- Experience within a digital / ehealth /mHealth environment
- High degree of verbal and written competence in English along with flexibility and good judgement
- Experience in developing and executing marketing plans and strategies that enhance market share, drive sales growth momentum and maximise profitability
- Proven performer in effectively handling a large work volume, coping with numerous and constantly changing demands with limited time
- Knowledge of the Diabetes market is advantageous
- Demonstrated ability to recognise marketing problems and opportunities, initiating plans to improve the situation
- Solid customer insight credentials and experience with both healthcare professionals and end users
- An ability to effectively communicate at senior levels within an organisation
- An ability and proven record of leading and driving major projects to successful conclusion
Are you interested and do want to apply for this role, please fill out your application via the apply button below and contact Riko Arends.
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