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E-commerce and Digital Manager - rekrutacja online

HRK S.A.

Warszawa, mazowieckie

HRK S.A.
- Rekrutacja prowadzona online -

For our client - an international veterinary company, we are looking for an experienced person for the position:

 

E-commerce and Digital ManagerMiejsce pracy: Warszawa

Main purpose of the job:

  • Responsible for digital marketing and e-commerce strategy creation and implementation
  • Responsible for creating comprehensive brands’ strategies using digital media, focus on building brand awareness/consideration/conversion to drive brand image and sales

 Main duties and responsibilities:

  • Create and implement the digital marketing and e-commerce strategy (own e-shop, e-retailers), focusing on  building brand awareness/consideration/conversion adjusted to specific digital touch points
  • Create  and implement e-commerce strategy and plans  for the Company in Poland and abroad
  • Oversee own websites maintenance and development. Develop the new www for animal feed brand
  • Create rich content for social media and our own e-shop (in both Polish and English languages)
  • Oversee online marketing: SEM, SEO, social marketing, e-mail marketing, affiliation, content marketing, others.
  • Create own data base to build effective consumer journey (example newsletters, promo emails, others)
  • Oversee the proper functioning of the Company's own e-store. Constant analysis and optimization of the conversation rate
  • Work closely with sales team and e-commerce manager to understand the efficiency of digital campaigns and the impact on Direct and retailers’ sales
  • Prepare monthly reports and analysis of the results of activities conducted in the online channels
  • Assure ongoing monitoring of the market, consumer behavior and competition activities on the Internet.
  • Assure effective cooperation with digital agency and media house
  • Manage the work of the subordinate team and take care of their development and achievement of goals. Set performance standards for tasks of each team member
  • Be a digital expert in company team. Drive awareness and importance of digital activities to internal teams and customers

Reporting:

  • Manage the digital budgets (brands and e-shop P&L) and adjust marketing mix, basing on performance analysis to provide the most efficient approach toward meeting business objectives
  • Analyse, interpretate and draw conclusion out of e-commerce performance results
  • Develop and execution of integrated digital campaigns measurements

POSITION RELATED BASIC REQUIREMENTS

  • Master’s degree, preferable in marketing (ideally in digital marketing)
  • 4+ years of direct experience in digital/e-commerce marketing  (with focus on social media) and in e-commerce gained in FMCG company or a digital agency working for e-commerce oriented clients
  • Solid expertise in digital paid/own/earned media, including implementation and optimization of digital campaigns
  • Experience in staff supervision is required
  • English written and spoken
  • Strategic view, business approach, excellence in execution
  • Strong leadership
  • Strong analytical skills with experience working with major media and web analytics reporting tools, ability to analyse data and translate results to inform decisions
  • Strong communication skills
  • Understanding of web technologies involved in digital, social, e-commerce platforms and data base management

Our client offers:

  • Work in an international, dynamic veterinary company with the highest quality products
  • Work in a very positive atmosphere and in a young, dynamic team
  • The opportunity to develop your potential and competence.
  • Training to improve qualifications.
  • Attractive benefits package
  • All necessary work tools, including a company car.
Prosimy o aplikowanie poprzez przycisk znajdujący się po prawej stronie ogłoszenia.

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