Digital Marketing Specialst (m/f)
Reporting to the Senior Manager, Digital Marketing - Website, the Digital Marketing Specialist is responsible for supporting website and digital marketing activities for the Company. This individual is accountable for delivering digital programs that meet key business objectives and goals across various market segments with focus on overseeing and optimizing the web strategy.
Client Details
We are looking for individuals who will be developing a new Shared Service Center based in Prague! Our Client is an international, stable and well-known company from medical sector that will migrate several processes from its subsidiaries to the heart of Europe. The company's purpose is to improve people's lives thanks to its professionals who are working together to achieve limitless possibilities.
Description
- Develop and execute website strategy, and drive and prioritize multiple website development projects - from requirements, to build and deliver, to conversion maximization
- Manage content updates to the portfolio websites
- Manage day-to-day relationships with marketing manager, IT, agency partners, and other third-party technology partners to deliver on-time digital solutions
- Collaborate with blog contributors to create high-quality content around key products and relevant terms
- Responsible for ongoing site optimization (SEO), and UX enhancements to improve user flow and overall site experience
- Evaluate current websites, identify areas of improvement, create hypotheses and develop A/B or multivariate testing to optimize and improve performance
- Continuously research and implement new technologies that help improve or optimize the online consumer experience
- Develop and execute digital marketing strategy across all business units (multiple) for SEM/PPC, re-marketing, display ads.
- Manage relations with third party vendors and agencies
- Develop budgets, timelines, and QA testing
- Analyze campaign performance, ROIs and optimize and build strategic recommendations - to elevate conversions and performance marketing goals
- Provide monthly reporting to key stakeholders - analyze and provide traffic and engagement metrics as well as marketing and campaign performance
- Optimize key website traffic and revenue metrics including pageviews, sales leads, bounce rates, time on site and other engagement KPIs
Profile
- BA Degree required
- 3+ years digital marketing / website management experience
- Hands-on experience in website management, Search Engine Optimization (SEO), SEM, PPC, re-marketing, and conversion optimization
- Excellent Microsoft Suite, Google Suite - Analytics, Optimize and Search Console skills
- Demonstrated ability to communicate marketing requirements to IT team and technical partners and manage delivery in line with specifications
- Basic web development skills, HTML/CSS knowledge
- Strong interpersonal skills, and stakeholder management skills required
- Strong analytical skills used to drive-decision making required
- Drupal CMS experience - would be an asset
- Medical Device industry experience - would be an asset
Job Offer
- Base salary + bonus
- Private medical healthcare
- Life insurance
- Sport card
- Additional 5 days of vacation
- Co-founded meals vouchers
- Co-founded private pension insurance
Location: Prague
Contract type: Na czas nieokreślony
About Michael Page
Michael Page is a leading professional recruitment consultancy specialising in the recruitment of permanent, contract and temporary positions on behalf of the world's top employers.
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