CRM & Consumer Insight Coordinator
We are looking to recruit an experienced CRM professional to develop and utilize our Client's consumer knowledge to maximize consumer engagement and loyalty.
Client Details
Our Client is a global producer of prestige beauty products, with a diverse portfolio of well-recognized brands. They pride themselves with exceptional quality, creativity and innovation. The company distributes its products through retailers, e-retailers, as well as their own online shops. Currently, due to development of omnichannel strategy and growing importance of data, our Client seeks to recruit an experienced CRM & Consumer Insights Coordinator to develop and implement comprehensive CRM strategy based on actionable consumer insights.
Description
Develop and implement local CRM strategy and programs to maximize consumer engagement and satisfaction and deliver coherent omnichannel experience
- Analyze transactional and campaign data from all channels to develop actionable consumer insights and build a deeper relationship with the consumer
- Plan and implement a comprehensive consumer calendar to orchestrate all planned CRM programs and activities using direct mail, email, mobile, in-store communication, events, partnerships, etc.
- Drive brands' loyalty strategy and programs in the broader context of the consumer journey, identify key drivers of engagement to increase customer retention and spend and optimize ROI on campaigns
- Use in-house analytics tools to track consumer behavior and lifecycle with the brand and provide insights and recommendations based on data and findings and to develop communication strategies to maximize engagement and loyalty
- Cooperate with regional CRM team, local e-commerce and brand teams, as well as leading retailers
- Analyze market trends, present, select and implement innovative digital platforms and solutions, evaluate emerging technologies and tools
Profile
- 3+ years of related experience with proven success driving CRM/eCRM strategies and implementing effective direct communication across different channels
- Organizational leadership to initiate and drive cross-team projects
- Comprehensive knowledge of direct marketing metrics, segmentation, data analysis and response measurements
- Ability to present meaningful, actionable insights and conclusions based on data
- Experience in performing advanced analytics, segmentation, data mining and using SQL, SAS, SPSS or similar packages will be a great plus
- Experience in a multi-channel retail, hospitality or consumer products company will be a great plus
Job Offer
- An independent, self-contributor role in an ambitious, professional regional digital & marketing team
- True challenges in daily work and real influence on the strategy of a global company
- Opportunities to develop new skills and progress your career in the international environment
- Stable employment and attractive remuneration package at one of the best employers on the market
Location: Warsaw
Contract type: Na czas nieokreślony
About Michael Page
Michael Page is a leading professional recruitment consultancy specialising in the recruitment of permanent, contract and temporary positions on behalf of the world's top employers.
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