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For our client, an international FMCG company, we are looking for an enthusiastic and keen individual to fill the role of Category Activation Manager,
Category Activation ManagerMiejsce pracy: Warszawa
Goals:
- Primary Responsibility: povide Insights to drive superior category results, become the “Voice of Choice” for retailer insight needs,
- Drive best in class category outcomes through activating key industry and custom tools. Collaborate with internal and external partners,
- Support the sales team with succinct and meaningful insights that make us more relevant to retailers on all fronts,
- Proactively uncover and develop key insights in partnership with KAMs to drive growth opportunities for the retailer through the use of market and consumer information that are linked to clear results/actions,
- Identify category growth solutions and use them in the development and activation of retailer-specific category business plans (with a category first approach) to achieve 4P objectives,
- Develop and deliver succinct, concise, and compelling presentations for use with the retailer that clearly communicate opportunities and issues. Through linking findings to implications, develop category growth solutions and action plans where appropriate. Activities include ad-hoc projects, annual and mid-year category reviews, and monthly score-carding for account teams,
- Develop and maintain consistent category summaries, with the objective of establishing company’s category centricity and expertise.
Qualifications:
- Key Experiences: Customer Facing / Analytical / Insightful / Proven Results
- Analyst experience with Nielsen/IRi and syndicated data to help create sales stories and understand customer and class of trade differences.
- Knowledge of operating models for key classes of trade.
- Understand consumer packaged goods companies’ strategies versus private label
- Good command of English,
- Experience in Category Management in consumer packaded goods company.
We thank all those who apply, however, only selected candidates will be contacted.
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