Brand Activation Manager
WarszawaBrand Activation Manager
Warszawa
NR REF.: 1168653
For our client, International company, leader in category, with stable position on the market we are looking for Brand Activation Manager. Position Summary Assists in the development of the annual brand plans for Poland. Manages the execution of the agreed plans to drive business growth consistent with the International Marketing cycle plan and the global direction. Co-ordinates and implements in-store execution of the marketing cycle plan targeted to retailers and shoppers . Manages & monitors the communication plans depending on the approved media for the market. Champions and communicates the brand activation plans to local sales teams. Manages the product portfolio execution. Universal Accountabilities
What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
Mandatory legal footer to be added at the bottom of job description
Hays Poland sp. z o.o. is an employment agency registered in a registry kept by Marshal of the Mazowieckie Voivodeship under the number 361.
Warszawa
NR REF.: 1168653
For our client, International company, leader in category, with stable position on the market we are looking for Brand Activation Manager. Position Summary Assists in the development of the annual brand plans for Poland. Manages the execution of the agreed plans to drive business growth consistent with the International Marketing cycle plan and the global direction. Co-ordinates and implements in-store execution of the marketing cycle plan targeted to retailers and shoppers . Manages & monitors the communication plans depending on the approved media for the market. Champions and communicates the brand activation plans to local sales teams. Manages the product portfolio execution. Universal Accountabilities
- Provides input to strategy development and annual marketing cycle plan to meet business objectives in line with global direction
- Manages the local market product portfolio and all product- related executional elements
- Manages all consumer/ shoppers’ activations
- Co-ordinates and executes in-store marketing plans to meet business objectives in line with global direction.
- Maintains a portfolio of permanent and temporary display vehicles.
- Develops a detailed understanding of all aspects of the market using global insights plus local category, trade, shopper and consumer and competitor data
- Builds a winning program of activities and initiatives in line with global direction and the International marketing cycle plan that drives consumer and shopper interest to meet agreed sales and margin targets.
- Adapts and leverages central Visibility tools and assets to provide best in class retail presence and in-store communication.
- Develops local brand communication plans based on the International guidance and the agreed budgets
- Manages the local A&P budget
- Delivers a winning activation program that drives shopper interest and maximized sales performance from brand initiatives. May include retailer events, POS and visibility, in-store demos etc. to drive existing brands and new product launches.
- Works closely with local sales teams to maximize opportunities and ensure effective implementation of strategies and plans within major channels and customers.
- Coordinates with and manages local creative/activation agencies as required
- Manages all aspects of product range execution, including core range, promotional packs and NPD.
- Liaises with Supply Chain and Finance to ensure seamless execution of in-market initiatives (e.g. forecasting, inventory management, IMF maintenance).
- Qualification in Business, Marketing or similar discipline.
- Solid track record of working in consumer goods marketing and sales
- High administrative skills mostly related to project management
- Exposure to working direct with customers and sales teams
- High level of computer skills in Microsoft Office
- Experience of analyzing and utilizing trade audit data
- Demonstrated competencies in collaboration, influence, customer focus, critical thinking and achieving results in alignment with business goals.
- Excellent command of the English language (written & oral)
- Minimum work experience of 5 – 6 years
- Self-Starter with the ability to work autonomously
- Demonstrated commercial acumen
- Working efficient with teams
- Advanced communication skills
- Key customer knowledge
- Agency management experience
- Reports to the Senior Brand Manager for the Region (DACH & Poland)
- Supervises a marketing intern
- Key relationships internally will include the Category Development team, Commercial team, Finance, Supply Chain and the International Marketing team
What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
Mandatory legal footer to be added at the bottom of job description
Hays Poland sp. z o.o. is an employment agency registered in a registry kept by Marshal of the Mazowieckie Voivodeship under the number 361.
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