Verita HR Polska is created by professionals with an innovative approach to recruitment and a passion for new technologies (entry number in register: 5694). We provide services in the field of human resource management projects - including recruitment services at all levels of management, employer branding and outsourcing. We are currently looking for a candidate in the following role:
Analytics BA
Resposbilities:
Support Digital Product XFTs with reporting, analysis and insight as well as Adobe analytics expertise
identifying trends, areas of improvement and opportunities
creating hypothesis and making recommendations to improve product performance
Collaborate closely with other global/regional/local/offshore analytics teams to actively ensure the wealth of offline insights (transactional data insights, channel insights etc.) are integrated with digital analytics to support decision-making for stakeholders
Work with XFT product teams, market analytics and business owners to ensure all analytics data requirements are adequately articulated and captured
Proactively facilitate and mediate discussions between the global tag management team and digital delivery to ensure all tag specifications are delivered in an agile manner and tied to digital deployment sprints
Ensure testing team validates data flow for all web analytic tools and participate in UAT process to provide signoff. Facilitate and assist testing directly where necessary
Regular engagement with global tag management team to champion best in class processes for streamlining data layer enablement
Proactively raise and escalate all design / delivery changes to products and impact on data enablement to the XFT digital analytics teams
Ensure regular cadence with offshore and onshore digital analytics teams on data deployment cycles and participates to create an ecosystem of innovative and streamlined data enablement processes
Evangelize & embed best practice with the wider analytics community and business areas. Provide support, knowledge and expertise to continuously improve digital analytics expertise, understanding of digital customer behaviour & product performance
Requirements:
Excellent hands-on digital analytical skills with proven ability to analyse complex data, identify key trends and opportunities, putting forward hypotheses and delivering recommendations
Strong proficiency in Web analytics – particularly in the Adobe Analytics suite of products
Strong troubleshooting abilities for data capture and web analytics implementation at a granular level
Proven knowledge and experience of SQL, BI/MIS (Teradata) platforms and other Database/Data Manipulation tools (Alteryx)
Experience in data visualization tools and techniques – previous experience with Qliksense, Tableau or similar
Strong working knowledge of customer and social listening tools
Good experience and knowledge of analytics tools – R/SAS/SPSS/STATA
Experience of working with behavioural and attitudinal data/segments and identify patterns on our digital properties
Expertise of manipulating data to create customer led, data driven reports
Strong understanding digital analytics space including web analytics and clickstream
Ability to drive analytics workstream with minimal oversight
Ability to train non-analyst stakeholders, teams and audiences to better use our digital analytics suite of tools
Good awareness of digital channel, including technical, commercial, market place and customer considerations.
Offer:
Stable job in professional team
Competitive salary
Interesting path of career in an international organization
Consistent scope of responsibilities
Private health care, employees' benefits
An unique challenge to work with comprehensive IT platforms and technologies
