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Search & Web Analyst/ Growth Hacker

SIRE Life Sciences®

Netherlands, zagranica

SIRE Life Sciences®

Search & Web Analyst/ Growth Hacker

Location: Netherlands

SIRE Life Sciences® is the market leader in life science recruitment. We believe the recruitment market needs to gear up in technology and continues innovation. We like technology, in a life science market driven on science, we couldn’t stay behind; we drive Recruitment Science. Investing a majority of our turnover in technology enables us to use unique Resource Technologies. By using highly advanced algorithms, we enable our team of Resource & Data Strategists© to maintain the most advanced, detailed and complete Life Sciences network in Europe. This big data enables us to work Reverse Recruitment©: we first analyze the market in-depth before we go out to the market. Because we analyze the whole market, we can compare facts and data. This enables us to do Facts & Big Data Recruitment©, making sure we, or better yet, you find the right career!

THE COMPANY

Our client is a professional FMCG and Medical Devices organization, based in Noord-Holland Netherlands.

Multinational FMCG and Medical Device company with the Headquarter offices located in The Netherlands.
Matrix organization, fast paced and innovative environment.

ROLE DESCRIPTION

The analyst has a combined role to both look back and forward in the data the websites generate. He/ she will be responsible for website/search KPI management and in that sense looks back at data and analyzes how the sites perform against target.
Secondly, the analyst takes a 'growth hacking' role to use all available tools (process mining, clickstream tool, surveys etc), data and research to do predictive analytics, provide insights and hypotheses, to help generate ideas for improvement for both standing web platforms & running campaigns.

RESPONSIBILITIES

- Analysis of website generated data
- Comparison of KPIs to websites performance towards targets
- Lead and advice on KPIs and targets
- Develop a "Growth Hacking" role using all available tools (process mining, clickstream tool, surveys etc), data and research to do predictive analytics, provide insights and hypotheses, to help generate ideas for improvement for both standing web platforms & running campaigns
- Identify root cause for performance fluctuations
- Study patterns and trends related to the defined campaign digital eco system
- Turn data into insights to all relevant stakeholders and track improvements
- Set up reporting functions and dashboards to monitor important data such as unique visitors, acquisition, cross-selling, customer-relations management and customer self-service

REQUIREMENTS

- Business Analyst with a proven track record
- At least 5+ years of working experience, preferably in a B2B/B2C combined environment;
- Proven experience in a campaign optimization context
- Highly organized, technically-minded and excellent communicator as you transform complicated charts of online data into valuable information for your employer
- Knowledge about the latest web analytics software, qualitative analysis tools (heatmapping for instance), web developments (e.g AMP) and search engine rules (SEO/SEA)
- Knowledge about and experience with: Adobe Analytics, Ad-hoc, Amazon Vendor Central, DoubleClick (DCM/DS), AdWords.
Nice to have: knowledge about SQL, Excel, Qliksense, Mouseflow, Process Mining applications
- Experience in a big matrix organization
- Fluent in English (written and verbal)

OTHER

For further questions, do not hesitate to contact me on p.oses@sire-search.com or +31 20 658 98 00.

Are you interested and do want to apply for this role, please fill out your application via the apply button below and contact Patricia Oses Equiza.

Prosimy o aplikowanie poprzez przycisk znajdujący się po prawej stronie ogłoszenia.
SIRE Life Sciences®

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