*Marketing Communications Campaign Manager * 9 Months Project * Medical Devices

Location: Netherlands

SIRE® is the market leader in Life Sciences recruitment. We believe the recruitment market needs to gear up in technology and continuous innovation. We like technology, in a Life Sciences market driven on science, we couldn’t stay behind; we drive Recruitment Science. Investing a majority of our turnover in technology enables us to use unique Resource Technologies. By using highly advanced algorithms, we enable our team of Resource & Data Strategists© to maintain the most advanced, detailed and complete Life Sciences network in Europe. This big data enables us to work Reverse Recruitment©: we first analyze the market in-depth before we go out to the market. Because we analyze the whole market, we can compare facts and data. This enables us to do Facts & Big Data Recruitment©, making sure we, or better yet, you find the right career!Our client is a professional Medical Devices organisation, based in Noord-Brabant Netherlands.

The Company

The company is an international multinational with a big Medical Device department. Widely considered as one of the industry leaders.

Role Description

The Marketing Communications manager will be responsible for the development of marketing communications plans and strategic marketing campaigns for the Neuro Vascular Department. Being the spider in the web, you are responsible for being all marketing communications and campaigns. You will ensure full alignment with other relevant disciplines (PR, Digital, Events).

Responsibilities

- Translate marketing strategies and objectives into a yearly integrated communications plan, specifying required MarCom strategies, deliverables and projects
- Bring the positioning to life with integrated campaigns along the customer decision journey (as defined in partnership with marketing). This includes: strategy, planning, messaging development, managing creative and content development, and enabling execution (activation), specifically for the Neuro Vascular segment in IGT systems
- Overall ownership and management of campaigns, inclusive of the following communications disciplines:
Online (web, social, etc), within given guidelines, in collaboration with digital marketing team to maximize the contribution of this channel
Public relations – collaborating to create additional opportunities to communicate with customers via professional press, sponsorships and speaking opportunities. Includes product & services, key themes and campaigns
Events – message development and content creation for as well as promotion of events through relevant channels
Campaign execution and content adoption in collaboration with markets and cluster

- Measurement:
Understand and act on the main drivers for campaign effectiveness and ROI. Includes setting clear campaign KPIs and targets, tracking, optimization and post-campaign reporting.

- Agency management:
Support selection of the required agents and suppliers, negotiates prices (with global purchasing support as needed) and is responsible for an optimal briefing and clear guidance. Defines the MarCom strategy and guidelines for campaigns and projects, within the briefing
Manages relationships with global advertising and media agency networks to unlock full potential, e.g. resourcing, ways of working and capabilities.

Requirements

Bsc in marketing communications or related
Work experience within Healthcare highly preferred
5+ years experience
Fluent in English
Able to develop and execute communications strategies

Are you interested and do want to apply for this role, please fill out your application via the apply button below and contact Frank Geerlofs.